Clinique
Creative Direction • Style Guides • Digital Campaigns • Rich Media & Takeovers • Video Editing
I was the Creative Director and main client contact for the Clinique account for over 4 years. I oversaw and designed over 40 different digital initiatives, including the re-launch of their most iconic product, the Dramatically Different Moisturizing Lotion and the introduction of their first physical product, the Clinique Sonic Brush. Each campaign was rolled out in several phases, across multiple channels, including a breadth of digital ads, rich media executions and engaging site takeovers.
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